Tia McLaurin is a visionary leader in the strategic partnerships and marketing arena, with more than two decades of experience catalyzing transformational growth within both the technology and nonprofit sectors. A collaborative architect of success, she possesses a talent for cultivating high-impact strategic partnerships that propel market expansion, solidify revenue streams, and amplify brand recognition.
Guided by the philosophy, "The question isn't who will let me, it's who will stop me," Tia brings an unwavering determination to tackle challenges and achieve ambitious goals. Tia served as a Senior Marketing Manager at Google, where she orchestrated multi-million dollar initiatives designed to champion the widespread adoption of Google tools throughout diverse communities. Her expertise in aligning marketing, PR, and policy teams facilitated the scaling of projects with far-reaching global impact.
Prior to joining Google, Tia's passion for education and transformative learning propelled a successful tenure at the Kenan Fellows Program, Leadership North Carolina, and Boys & Girls Clubs serving Wake County. She demonstrated strategic brilliance, surpassing individual fundraising, corporate, and volunteer targets through audience segmentation and the development of customized programs, resulting in significant increase in giving and volunteering.
Tia's unwavering commitment to cultivating community-driven impact is exemplified by her previous roles and board service with Boys & Girls Clubs, Raleigh Chamber of Commerce, Leadership Triangle, and the Centennial Authority. Tia's strategic grantsmanship and collaborative leadership were pivotal in her volunteer and professional roles within nonprofits - helping drive significant funds to each organization.
Tia holds a Master of Arts in Predictive Analytics from North Carolina State University and a Bachelor of Arts in Sociology, providing a robust analytical foundation for her data-driven approach to marketing and strategic planning.