Resume
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Google | 2018 - 2024
Go-to-Market Strategy: Implemented multi-state, cross-ecosystem plan to increase use of Google tools through market segmentation, email campaigns, audience development and customer satisfaction metrics; added $200K+ in enterprise sales pipeline, 10 new corporate partners, and 3 university and community college partnerships within 10 months; surpassed annual target for number of people trained by 200%.
Cross-Functional Management: Stewarded $24M+ budget to secure strategic global wins for adoption of Google products; identified and built trust with 40+ C-suite level nonprofit and corporate partnerships; negotiated co-marketing deals and scaled globally by aligning across policy, PR, and marketing teams.
Negotiation & Leadership: Directed team of 40 employees to develop, mediate and execute 40 national partnerships to deploy Google tools and resources through tailored campaigns; managed 14 initiatives that trained 1.6M+ jobseekers and small businesses on Google products, exceeding team goal by 600K.
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Google Fiber | 2015 - 2018
Product Strategy: Led and executed strategic vision for national Google Fiber (GF) communities initiative that brought free internet to 500+ housing units by activating network of net-new partners, including housing authorities and C-suite executives; collaborated with them to drive digital skills training and community engagement; increased internet activation rate by 50% (highest in launch history for GF).
Project Management: Designed and launched Google Fiber’s inaugural national Community Impact Report to showcase GF’s successes across US; worked across 8 regional teams to communicate wins through blog posts and PR campaigns; served 1.5M people through jobs created, skills training and internet access.
Partner Ecosystem Operations: Drove new sponsorships with 50+ key local organizations to increase GF adoption by creating custom campaigns and showcasing increases in user satisfaction scores to C-suite leaders; delivered 10K+ hours of STEM education and improved digital literacy of 500K learners.
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Kenan Fellows Program | 2013 - 2015
Market Segmentation: Built strategic development plan to exceed fundraising targets for $1.4M organization supporting teachers in redesigning their curriculums; increased dollars raised by 213% in first 18 months by identifying new audiences and launching custom programs to convert members into donors.
Strategic Engagement & Operations: Established all procedures and systems, including Salesforce process for donors, email and letter campaigns, co-marketing partnerships and volunteer strategies, to enable efficient and effective donor stewardship, resulting in a 40% increase in donor retention rate.
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Leadership North Carolina | 2012 - 2013
Campaign Optimization: Doubled alumni campaign contributions by 23% in first 8 weeks of 12-week annual campaign and doubled campaign donations to $200K year-on-year through corporate influencer campaigns, partner engagement and campaign creation.
Content Marketing & Engagement Strategy: Established new, long-term donor pipeline of alumni by converting them from inactive to donating through content rebranding, website modernization, and instituting a program recruitment framework; increased donor participants by 50%.
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The Perfect Plan, LLC | 2009 - 2016
Entrepreneurial: Founded and developed a successful wedding planning business, driving 100% year-over-year growth and establishing a reputation for exceptional client service.
Relationship Management: Founded and grew a network of 25+ preferred vendors, expertly negotiating contracts to secure an average of 10% cost savings for clients.
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Boys & Girls Clubs | 2004 - 2012
Executive Influence: Created 10 new partnerships and increased funding by 500% within 2 years by executing localized events and marketing strategies tailored to C-level decision makers.
Business Operations: Led young professionals' network by overseeing all facets of coordination for key events including production, media, budget and staffing; secured $600K funding increase within 5 years.
Professional Spotlight
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