Making representation relevant.

Tia specializes in crafting brand and reputation campaigns with a user-centric approach. Utilizing data-driven insights, she tailors strategies to effectively engage and support key audiences, driving both societal and corporate successes. With a knack for orchestrating peer-to-peer campaigns, she consistently achieves significant victories. Mindful of the importance of representation and belonging, she maintains a keen eye for inclusivity. Explore a campaign she developed below.

Photo: NCAI Indigenous Country Digital Trainers
Partner: National Congress of American Indians

How it’s done.

  • Issue | Native American communities confront digital disparities, including limited literacy and device access. These gaps widen the digital divide for Indigenous peoples in the US, emphasizing the need for digital skills training to foster full participation in the digital economy.


    Opportunity | Build a brand and reputation initiative that launches branded digital skill training in tribal communities across the US.

  • Tia built relationships with a key partner to recruit community leaders from tribal communities to deliver digital skills training to job-seekers and small businesses in tribal communities across the US.

    The goal — provide resources for Native American communities to enhance digital skills and improve audience sentiment.

  • Outcome | More than 10K+ people in tribal communities participated in workshops to improve their digital skills. The program has expanded and reaches more than 25K people each year.

  • The Magic | Crafting this multifaceted initiative demanded essential skills in brand development, fostering brand awareness, and implementing brand response strategies.

Put me to work. 

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